2019
And They’re Off...To the Aperol Bar
Saratoga Race Course, Saratoga Springs
AUGUST 2019
OBJECTIVE:
To interact with customers while bringing brand awareness to Aperol.
WHAT WE DID:
- Advertise
- Set Up
- Social Media
SOLUTION
We engaged with the crowd as they watched the horse's race at the Saratoga Race Course. Kicking of the track season with a BIG WINNER...Aperol Spritz.
RESULT:
We created a love for Aperol Spritzers, made fresh and topped with a sliced orange. With such a large distribution of the brand,everywhere you looked you saw the bright orange letter of Aperol whether is was a cocktail or apparel.
