2021
JAMESON BARREL PAINTING
ARTIST EVENTS THROUGHOUT NEW YORK STATE
WINTER 2021
OBJECTIVE:
To create an elevated marketing experience complete with complimentary swag, samples of the one and only Jameson Irish Whiskey... all while watching a Graffiti Artist paint a Jameson Barrel live in person. Each design was created as a centerpiece for the venue and which will be displayed for years to come. The artwork was conceived in conjunction with both the artist and the bar owner which results in a masterpiece as unique as the place it was made for.
OUR TASK:
Seek out a group of awesome Graffiti Artists, coordinate with the bar owner & artist to come up with the design. Next, the Hart Girls stepped in to educate consumers on the brand and hand out seasonal giveaways.
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HART AT WORK!
RESULT:
Upgraded the Irish Whiskey Bar experience with Jameson! Drove brand awareness with unique advertising placement that makes a lasting impression. This campaign sampled over 700 bar patrons and counting at the time of publication on our website.
