2021
PACIFICO BIKE RAFFLE EVENTS
METRO NEW YORK, WESTCHESTER, & LONG ISLAND
AUGUST 2021
OBJECTIVE:
To showcase Pacifico Cerveza with an elevated End-of-Summer promotion.
WHAT WE DID:
- Rode Pacifico Bikes throughout the streets of NYC, City Island, Fire Island, Jones Beach, and Rockaway Beach.
- Educated consumers on the brand and about what makes Pacifico unique.
- Handed out fun giveaways such as hats, frisbees, and sunglasses.
- Held a raffle at each account to win the Pacifico Bike!
- Recorded the entire experience with videographer following along to capture every moment.
Solution
We engaged with the crowd and brought excitement to these events by having the Hart Girls do a bar crawl, riding from account to account and raffling off the bikes as they went.
RESULT:
A unique experience for all to see! A group of Hart Girls in bright yellow tanks + bright yellow bikes resulted in eye-catching, attention-grabbing focus to Pacifico Cerveza on the streets and boardwalks of New York in addition to the bars themselves.
