2019
SIP SIP HOORAY!
A Three Olives Tasting Event in Buffalo, New York
August 2019
OBJECTIVE:
Did someone say vosé? Yes, please! The Hart Agency was to position Three Olives Rosé Vodka as the choice mixing beverage for summer entertaining in Upstate New York.
OUR TASK:
To bring the taste of summer to Buffalo NY with Three Olives Rosé Vodka, a new flavored vodka that combines the refreshingly fruity taste of rosé wine with signature smooth, crafted vodka.
HART AT WORK:
Hart Agency set out to achieve bar placement of Three Olives Naked, Rose, Cherry & Grape by creating a buzz in UNY with fun and engaging promotions. Also, obtained features for Three Olives Rose Cocktails, while Utilize samplings to drive liquid to lips trial and increase purchase consideration.
RESULT:
Upgraded the taste of summer with Three Olives Rosé Vodka! Completed detailed
surveys with opportunities for Three Olives Rosé Vodka placement at 8 outdoor bars and on their menus in UNY. Sip, Sip, Hooray! campaign was born and sampled a total of 2375 customers.
